Over the last few years, the world has seen a massive shift toward digital consumption and communication. Post-pandemic, some of that remains and is undeniably here to stay. However, things have shifted back somewhat toward physical interactions and experiences, hence the birth of hybrid brand experiences. 

Agencies and businesses need to utilize these hybrid experiences in their digital marketing strategies, integrating the real and the virtual world to create something truly compelling for the end user. 

We use this article to explain how hybrid brand experiences are the future of all marketing and white label marketing services!  

Creating A Physical Experience

We have officially proven that we can engage and attract audiences and grow brands in a purely digital realm, which is incredible! However, taking it up a notch is now more necessary than ever, with hybrid experiences providing the platform for this to occur. Incorporating physical elements into your digital events is a creative way to add humanness to the otherwise digital disconnect.

For example, you could send your attendees boxes of goodies relating to the speaker, audience topic, or event. You can also implement tools that integrate digital buying with physical buying, such as QR codes, interactive elements, or wearable tech.

Staying Top Of Mind In The Virtual World

Harnessing digital is still just as essential, with most finding services and goods online before procuring them in the physical world. Utilizing clever digital tactics like voice recognition, website optimization, AI technology, and personalized material such as emailers are still proven ways to add effortlessness and a positive user experience in the online environment and should not be abandoned. 

Integrating Augmented Reality Into Your Marketing Strategies

AR technology is a massive upcoming trend within the sales and marketing realm, allowing agencies to offer unique and realistic experiences with the click of a button. The smartphone is one of the primary media access points for all consumers, and by implementing AI, they can now experience brands’ offerings for themselves pre-purchase. In other words, AR creates a space where we can harness technology to demonstrate something real or with physical results in a digital way. 

Bringing It All Together

The hybrid model offers the chance to let potential customers and attendees decide. For example, hosting an in-person event does not need to be rigid. You could opt for various ticketing tiers, perhaps one for physical attendance and another for remote attendance, including additional resources. The point is to have options and to merge the two spaces to accommodate all for the most optimized marketing strategies possible. 

Crafting a hybrid marketing strategy for your clients is challenging. Outsource digital marketing packages from us so that you can focus on what matters most. Globital Canada offers the best white-label reseller programs making it easy for agencies to outsource digital marketing websites and other deliverables, with hybrid brand ex