At Globital Canada, we seek to empower digital agency owners, giving them the tools they need to succeed and grow their businesses. With our finger consistently on the pulse of the digital marketing industry, we are always up to date with the latest news, platform updates and algorithm shifts. We share it all with busy digital agency owners so they can stay in the loop with a reliable source of accurate information. We also offer helpful tips and strategies that we have learned through our decades of experience in the digital marketing industry, giving agency owners the chance to get ahead of their competition while strengthening and optimizing their agencies.
If you are interested in keeping up with the latest news and receiving valuable tips and support from a leader in the digital marketing world, follow the Globital Canada blog.
Just when we thought we’d cracked the code on SEO, Generative Engine Optimization (GEO) came on the scene. But does SEO still have its place in search strategies? How much should SEO service providers replace SEO strategies with GEO strategies?
With TikTok trends and AI-driven analytics running rampant, it’s easy to feel like everything about marketing has to be new, digital, and fast-paced. But here’s the secret: not all old-school tactics have faded into irrelevance. In fact, some traditional marketing
Recently, some brands have been forgoing designed emails in favour of plain-text emails that look like everyday emails. This seems to track with the gradual return to more personalisation and authenticity across all kinds of marketing channels. The more ‘homemade’
While ambition fuels business growth, saying yes to everything can lead to burnout and stalled progress. By learning to say no strategically, you free up bandwidth for projects aligned with your goals, creating space for innovation and meaningful work. Establishing
Are you having one of those dreaded months with no new client leads? While this might seem like a crisis, it’s actually an opportunity in disguise. By shifting your focus from client acquisition to maximising revenue from your current clients,
So a new client has approached you about your website design service. The kick-off meeting has been held, the SLA has been signed and you’re off! But… do you go the responsive or adaptive design route? Both approaches aim to
Is your client’s website not ranking, even though it feels like you’ve tried everything? Often, the problem lies in avoidable mistakes. Here are seven key reasons why your client’s website may not be performing – and how to fix them,
We know that as a digital agency owner, you’re constantly evaluating what can make you a better leader, improve your business strategy, and help you stand out in a competitive market. Some agency owners have already or are thinking about
What can we expect from email marketing in 2025? What is changing and what is staying the same? Email marketing is evolving with tech-driven changes, customer preferences, and regulatory shifts. Let’s take a closer look with tips from our email
Want to know what to avoid when working on your client’s email marketing content to avoid delivery issues like bounce backs? Our white label email marketing team unpacks all the details in this blog: Poor List Hygiene One of the
