How can you improve your email marketing service so clients enjoy boosted open and click-through rates?
Our outsource copywriting services experts in Australia and white label designers suggest paying more attention to the design itself!
Here are 3 design tips that will help you create more effective campaigns.
- Add Subtle Movement
In a crowded inbox, static emails may be opened and closed just as quickly. To make your emails stand out, consider incorporating subtle movements through animated graphics or banners. Animated elements not only grab the recipient’s attention but also add a touch of dynamism to your message.
- Animated Call-to-Action Buttons: Incorporate subtle animations into your call-to-action buttons to draw attention to them. This can create a sense of urgency and encourage users to click.
- GIFs or Cinemagraphs: Use GIFs or cinemagraphs to showcase products, services, or key messages. These dynamic elements can tell a story and make your email content more engaging.
- Scroll-triggered Animations: Implement animations that are triggered as the user scrolls through the email. This interactive approach can create a memorable and enjoyable user experience.
Remember, the key is to keep the movements subtle and purposeful. Avoid overwhelming the email with excessive animations, as this can distract from the core message.
Want To Craft Even Better Emails?
We recommend using the art of storytelling in your client’s copy, including their emails, to unlock even better results. Find out how to do this in this video.
- Play With Negative Space
When it comes to email design, less is often more. Embracing negative space, also known as white space, can enhance the visual appeal of your emails and make them easier to digest for the reader.
- Prioritise Key Content: Identify the most crucial elements of your email, such as the headline, images and call-to-action. Give these elements room to breathe by surrounding them with negative space.
- Enhance Readability: Negative space around text blocks can improve readability and comprehension. Avoid cramming too much information into a small space, and let the content breathe.
- Create a Clean Aesthetic: A clean and uncluttered design conveys professionalism and sophistication. Use negative space strategically to guide the recipient’s focus and create a visually pleasing layout.
Playing with negative space creates a harmonious design that allows your message to shine without overwhelming your audience.
- Make It Familiar
Consistency is key when it comes to building brand recognition. Ensure your email campaigns maintain visual design continuity to reinforce your client’s brand identity.
- Utilise your client’s brand colours consistently throughout the email. This reinforces brand association and helps recipients identify the sender immediately.
- Feature the brand logo prominently in the email header or footer. This reinforces brand presence and ensures that even a quick glance will connect the content to the brand.
- Finally, stick to a consistent typography style that aligns with the brand’s overall aesthetic. This creates a cohesive and recognizable look for your emails.
By making your emails familiar, you build trust with your audience, and they are more likely to engage with the content.
If you would like assistance designing your clients’ emails, outsource your projects to our white label team today. From outsource copywriting services in Australia to white label design services, we can do it all.
