Any digital agency that creates and posts social media content for their clients knows that short-form video content is currently a significant player in the marketing space. According to a 2021 report by Wyzowl, around 86% of businesses actively make use of short-form videos such as TikTok, Reels and YouTube Shorts to promote their products and services. When posting to any social media platform, digital agencies are looking for as much visibility as possible. In most cases, YouTube Shorts’ included visibility depends on an algorithm.
Social media algorithms can seem random at times, and it can be difficult to figure out the best content, times and ways to post to receive maximum visibility, which can be frustrating. A recent Q&A with Pierce, a YouTube product manager, gives digital agencies some important information to help make the most of the YouTube Shorts algorithm.
Can Uploading Shorts To An Existing Channel Be Harmful?
YouTube analyses reveal that channels posting Shorts, whether or not they had already been posting long-form videos, seemed to be growing faster. Adding Shorts to your digital agency’s clients’ content schedule could be beneficial.
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Will Shorts Viewers Be Recommended Long-Form Content From The Same Channel?
Each video type on YouTube has its own algorithm. Over time, YouTube has decided that algorithms will not be affected by one another, meaning that Shorts views and engagement will not affect long-form video recommendations and vice-versa.
Is It A Good Idea To Create An All New Channel For Shorts?
YouTube recommends grouping similar content together. It won’t hurt your clients to have short and long-form video content on the same channel. Still, they may be more successful in separating the two with dedicated channels if you are reaching completely separate audiences.
What Is The Minimum Number Of Videos That Have To Be Uploaded Before A Channel Starts To Become Successful?
All Shorts have an equal chance of being recommended, regardless of how many Shorts have been uploaded to a channel. As a result, there is no need to mass upload a specific number of videos for your digital agency’s clients before they start seeing results. Instead, you can focus on creating quality, engaging content.
Looking To Help Your Clients Succeed With YouTube Shorts? Consider Outsourcing
When it comes to social media marketing and content management, digital agencies need to dedicate a lot of time and resources in order to see any success for clients. Few have enough resources to dedicate the full-time focus required for social media marketing. By working with an SEO outsourcing agency or social media reseller, digital agencies can continue offering outstanding social media marketing services without losing time, resources or productivity to the task.
A white label partner like Globital Australia works hand-in-hand with digital agencies, taking on the heavy lifting of social media management and other digital marketing services, delivering world-class results while the agency receives all the credit.
To find out more about what a white label SEO partner can do to help your digital agency, contact Globital Australia at support@globitalmarketing.com.
