Compiling the brief and designing the perfect website are only some of the first steps involved in this time-consuming process. Once the website has been prepared, you need to show it to your client and hope for the best. While any web designer uses intentional, deliberate formulas to create the end product, a client may simply not like the look of it ‒ and then it’s back to the drawing board.
As a white label reseller that agencies can outsource their web design projects to, we have seen how presenting the finished product in the correct manner to a client can make all the difference. Discover how you can maximise the possibility of having your project accepted with these tips.
Present It Over A Meeting
You would be surprised by how many agencies simply send the website link to their clients and hope for the best. Instead of doing this, approach the task carefully. Book a meeting over a video call, or even an in-person meeting, so that you can take advantage of the time allotted to you to explain your conscious choices behind certain design decisions.
Meeting with the client also gives you a better opportunity to connect with the client, leading to repeat business and referrals.
Go Over The Brief
At the meeting, begin by going over the website’s brief. It is always a good idea to remind your client about what their expectations were when they came to you, as clients can easily forget what the original problem was that they hired you to solve.
Carefully present the challenges that the client wanted solved as well as a sneak peek into how your agency went about developing strategies to make the website cleaner, more competitive, more user-friendly, or convert more viewers.
Learn, Grow, Connect
Explain The Rationale
Next, present the website and go through why design decisions were made. Remember that your client may view website design as a form of art, but their website really serves a practical purpose. Explain why colours were chosen, why layouts were picked, and why certain copy was used.
Send Them The Test Link
By this point, your client will understand why your agency did what it did and will be much more likely to accept the project and give you the go-ahead (not to mention pay any outstanding fees). Finish off presenting your website project by sending them the website test link that they can play around on before giving you any final feedback or edits.
Presenting a killer website is definitely something your digital agency is aiming for. Why not make the process that much easier by outsourcing your agency’s website design services to one of the best web development outsourcing companies ‒ US! As a white label digital marketing service provider, we know just how to build out the perfect website assets that you can impress your clients with.
Book a call with us today and let’s discuss your white label website design needs.
