Generative Engine Optimisation, or GEO, focuses on optimising content for AI-driven search engines like ChatGPT, Gemini and Bing AI. These generative engines don’t function like traditional search engines. Instead of delivering a list of search results, they provide users with conversational answers drawn from multiple sources.

What does this mean for agencies? Our white label SEO team dispels some of the complexities.

What exactly is Generative Engine Optimisation (GEO)?

Traditional keyword-based strategies won’t cut it anymore if you want your clients to actually rank. The focus now shifts to creating content that AI engines recognise as authoritative, accurate and contextually relevant.

So, what does this look like in practice? GEO prioritises content that answers questions directly, offers clarity and delivers actionable insights. Imagine a potential client asking an AI engine, “What’s the best digital marketing agency for restaurants?” The engine will deliver an answer based on the quality of available content, its relevance and its alignment with user intent. If your client’s business isn’t optimised for GEO, they’ll be left out of that answer entirely – and so will you.

The exciting part of GEO is its potential to elevate user experiences. Focusing on concise, well-structured and highly relevant content can position your clients as trusted resources in their industries. The challenge, of course, is that this requires a significant rethink of traditional SEO strategies.

How to adapt your SEO services

GEO is forcing agencies to rethink their offerings because the old ways of doing SEO simply won’t deliver the same results in a world dominated by generative AI. 

One of the most crucial changes involves how you approach content creation. Traditional SEO often focuses on ranking for specific keywords, but GEO requires content that is structured to provide answers. For example, instead of writing a blog post stuffed with keywords, you’ll need to craft content that directly responds to conversational queries. 

Agencies that want to stay ahead should also consider offering new services tailored specifically for GEO. For example, you could specialise in training your clients’ content to align with generative engines’ natural language processing requirements. This involves ensuring their data is accessible, relevant and easy for AI engines to process. 

At Globital, we’re not just talking about the shift to GEO; we’re actively shaping it. We understand the challenges and opportunities search engine advancements present, and we’re already helping our clients navigate them successfully. We invite you to participate in our exclusive GEO trial, which demonstrates how our innovative approach to content creation and optimisation is designed to thrive in the age of generative AI. 

You could also consider developing strategies for conversational query mapping. Identifying the kinds of questions users are likely to ask and crafting answers in advance can position your clients as go-to authorities in their fields.

If you feel a little overwhelmed, you could outsource GEO services to our white label team. By focusing on structured, authoritative content and embracing the latest trends in AI-driven search, we’ve helped clients achieve higher visibility in conversational search results. 

Need help updating your SEO and related service offerings? Take a look at our brand new white label GEO service that you can offer to your clients. Our white label SEO team will implement all the changes and help to train you on how to explain GEO to clients.