In the ever-evolving landscape of digital marketing, content continues to reign supreme. With attention spans dwindling and competition intensifying, businesses need to find ways to capture and retain their audience’s attention. One effective strategy that has gained momentum in recent years is long-form content

You can outsource copywriting services and SEO copywriting to our white label team for the best long-form results. But first, let’s take a look at why long-form content is a great content marketing addition to your client’s strategy.

What is Long-form Content? 

Long-form content refers to comprehensive and in-depth articles, blog posts, guides, or whitepapers that typically exceed 1,000 words in length. Unlike shorter, bite-sized content pieces, long-form content provides detailed insights, analysis, and valuable information on a particular topic. 

Here are a few benefits to creating long-form content for your clients: 

It’s Better for SEO

As a digital marketing agency owner, you’ll understand the significance of search engine optimisation (SEO) in driving organic traffic to websites. Long-form content plays a pivotal role in enhancing a website’s SEO performance. Here’s how:

• Improved Keyword Targeting: Longer content allows for better integration of relevant keywords and key phrases, enhancing the page’s visibility in search engine results. It provides more opportunities to include long-tail keywords that are highly specific and align with user search queries.

• Increased Dwell Time: Long-form content tends to captivate readers for longer periods, thereby increasing dwell time—the time visitors spend on a webpage. Search engines interpret longer dwell times as an indicator of quality content, leading to improved search rankings.

• Enhanced Backlink Opportunities: Longer content pieces often serve as comprehensive resources, making them more shareable and link-worthy. When other websites link to your client’s long-form content, it boosts their website’s authority and search engine rankings.

It Boosts Your Authority

Establishing authority in the digital marketing realm is crucial for your customers if they aim to be competitive. Long-form content helps achieve this by:

• Showcasing Expertise: In-depth articles allow your client to demonstrate their industry knowledge and expertise. When readers find valuable, well-researched content on your client’s website, it positions them as a trusted authority in their field.

• Encouraging Social Sharing: Engaging long-form content is more likely to be shared on social media platforms, reaching a wider audience. As content is shared and recommended, your client’s brand visibility and credibility grow.

• Attracting Quality Leads: Long-form content often appeals to serious readers who are genuinely interested in learning and seeking solutions. By providing valuable information, your client will attract high-quality leads who are more likely to convert into paying clients.

Long-form written content boasts many benefits. Allow us to help you deliver extended content to your clients with our AI-assisted outsourced SEO copywriting service. You will be able to access our world-class copywriting services more affordably and quicker than ever.

Get in touch with us and choose to expose your clients to the benefits of long-form content.