As a digital agency offering web or marketing services to clients, SEO is likely an important component of your service offering. Most clients are eager to be listed in those coveted first spots in Google’s search results, a place that doesn’t come easily. This is especially true for clients in the e-commerce space that rely on customers finding their websites. Digital agencies are frequently searching for new, better ways to enhance their client’s SEO and boost their rankings, whether they handle SEO in-house or work with a website reseller with white label services. As of August 2022, Google released a helpful video on the Google Search Central YouTube channel with tips for improving e-commerce websites’ SEO.
Index Products
Use tools like Google Merchant Centre and XML sitemap to ensure that Googlebot doesn’t miss any pages or products. These will help Google discover all the products on your client’s e-commerce site and improve its SEO performance.
Accurate Product Prices
Product price search results must be accurate, especially when dealing with price changes like discounts. Add structured data to your product pages and ensure that Google Merchant Center has access to structured product data feeds with information like list price, discounts, and net price.
Minimise Lag
Delays on your clients’ web pages detected by Googlebot, like a price change or a product going out of stock, can result in inconsistencies that lead to Google misunderstanding your clients’ sites. Product feeds in Google Merchant Center can help keep pages consistent and prevent lag for Googlebot.
Rich Product Results
Rich product results depend on product structured data. So again, Google recommends using Google Merchant Center to help Googlebot understand how to extract the correct product data to show rich results.
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Local Product Inventory Data
When potential customers search for a product with the phrase “near me,” it is essential that your client’s e-commerce site is among the results given. Registering their store’s location on Google My Business and providing a local inventory feed to Google Merchant Center helps ensure that Google recommends your clients in local searches.
Too Busy For SEO? Delegate To A Reliable Outsourced SEO Company
As a digital agency offering SEO services to your clients, it’s more important than ever to take advantage of every opportunity and tip available. In a game as competitive as SEO, any leg up on your competition should be welcomed. High-quality SEO that gets results for your clients can be a lengthy, ongoing process that consistently eats up a lot of your digital agency’s time, especially when best practices change or algorithms are updated, necessitating a full overhaul of your clients’ SEO. Fortunately, a simple solution is available: an outsourced SEO company.
Globital Australia is a website reseller with white label SEO services for digital agencies to benefit from. This means you can outsource or delegate the bulk of your clients’ SEO or other digital marketing needs to a reputable white label partner and trust that the work will be completed to a high standard without your agency needing to dedicate any of its resources. Interested in working with a top outsourced SEO company? Globital Australia can help you out. Simply reach out to us at support@globitalmarketing.com to get started.
