Digital agencies looking to increase their client’s reach are known to use a range of social media platforms as part of their marketing campaigns. According to Statista, LinkedIn is the third most popular social media platform used by marketers, following Facebook and Instagram. As of January 2021, 61% of marketers make a point of using LinkedIn as part of their social media marketing strategies. To use any social media platform effectively, it’s important to know how the target audience interacts with it.
Globital Australia works alongside digital agencies who need to outsource social media management for their clients without our white label SEO copywriting services. Working with agencies who are outsourcing social media posts, we use key statistics and metrics to our advantage in order to offer the most comprehensive services possible to our clients and, by extension, their clients. LinkedIn statistics posted in February 2022 could have a big impact on a digital agency’s marketing approach.
Only 26% Of LinkedIn Members Accept Requests From People They Don’t Know
For many digital agencies, building their networks and connecting with people in their clients’ target audiences forms a big part of their marketing strategies. However, if they aren’t going about making connections the right way, they are unlikely to build their networks. According to LinkedIn, only 40% of LinkedIn members are open to accepting connection requests without motivation, but 86% of connection requests are sent without any context. For marketers to build their networks more effectively, they should include personal motivation with their connection requests.
The Average Company Page Reaches 3% Of Its Followers
Within the first organic batch or first two hours of publishing a post on a company’s LinkedIn page, it is likely to reach 3% of followers. If the post gains 5 comments within the first 2 hours, however, that reach increases to 10%. If digital agencies put out engaging content that entices engagement, that content is more likely to be seen by more people in the target audience.
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The Average Time Per LinkedIn Session Is 3 Minutes
On average, a user will spend three minutes on LinkedIn in a single session. The activity in that session can vary:
- 0.9% will have watched a LinkedIn Live within the past month
- 6.8% will have voted in a LinkedIn Poll in the last month
- 18% will engage with (like or comment on) content or publish content
3 minutes is not a lot of time for marketers to reach their desired audience. It’s important for marketers to create engaging content that audiences feel compelled to interact with in their limited sessions.
Less Than 5% Of All LinkedIn Members Reach More Than 100 Profile Views In 90 Days
It goes without saying, digital agencies strive to have their clients be within the 5% of LinkedIn profiles receiving a significant number of views. Using the information LinkedIn makes readily available, marketers can create engaging content for their clients that is more likely to reach the intended audience.
Is your digital agency looking to outsource social media posts to a reliable white label SEO copywriting agency to boost LinkedIn engagement? Get in touch with Globital Australia, we would love to help. You can contact us by emailing us at support@globitalmarketing.com.
