With SMS messages being one of the most direct and personal forms of communication, the stakes are high to craft copy that engages, persuades, and ultimately drives action. 

Our outsource digital marketing packages team looks at the intricacies of writing excellent SMS copy that resonates with your audience and delivers results for your clients.

Crafting Compelling SMS Headlines

The headline of your SMS is the gateway to capturing your audience’s attention. It needs to be concise, impactful, and relevant. Keep it short and sweet, preferably under 160 characters, to ensure it’s displayed in full. 

Use action verbs and trigger words to evoke curiosity and prompt immediate action. Whether it’s announcing a flash sale, promoting a new product, or delivering exclusive offers, make sure your headline packs a punch.

Leveraging the Power of Conciseness

Keep it brief! With limited characters at your disposal, every word counts. Get straight to the point and convey your message succinctly. Avoid unnecessary fluff and filler words. 

Instead, focus on delivering clear and concise value propositions that resonate with your audience. Remember, less is often more when it comes to SMS copywriting.

Incorporating Clear Calls to Action (CTAs)

A compelling call to action (CTA) is essential for driving the desired response from your audience. Whether it’s prompting them to make a purchase, visit a website, or engage with your brand on social media, your CTA should be clear, actionable, and enticing. 

Use imperative verbs to command attention and create a sense of urgency. For example, “Shop Now,” “Claim Your Discount,” or “Text YES to Subscribe.” Your CTA should stand out and be easy to act upon.

Personalisation Techniques for SMS Marketing

Personalisation is the key to forging meaningful connections with your audience. Leverage customer data and segmentation to tailor your SMS messages to the preferences and behaviours of your recipients. 

Address them by name, reference past purchases or interactions, and offer personalised recommendations based on their interests and browsing history. By making your audience feel seen and understood, you’ll increase engagement and foster loyalty.

Timing and Frequency: Best Practices for SMS Campaigns

Timing is everything in SMS marketing. Respect your audience’s schedules and preferences by sending messages at optimal times. Avoid bombarding them with excessive messages that may lead to annoyance and opt-outs. 

Instead, focus on delivering timely and relevant content that adds value to their lives. Test different send times and frequencies to determine what works best for your audience and adjust your strategy accordingly.

A/B Testing and Iterative Improvement

Continuous improvement is key to a successful SMS marketing campaign. A/B testing allows you to experiment with different variables, such as headlines, CTAs, timing, and message content, to identify what resonates most with your audience. 

Analyse the results of your tests, and use the insights you gain to refine your approach over time. By embracing a culture of testing and iteration, you’ll optimise your SMS campaigns for maximum effectiveness.

Using Emoji and Visual Elements Effectively

Emojis and visual elements can add personality and flair to your SMS messages, making them more engaging and memorable. However, you should use them sparingly and strategically to complement your message rather than overpower it. Choose emojis that are relevant to your content and align with your brand voice. Incorporate eye-catching images or GIFs where appropriate to grab attention and enhance the visual appeal of your messages.

Creating a Sense of Urgency

Creating a sense of urgency in your SMS copy can prompt immediate action from your audience. By conveying that time is limited or that a special offer is expiring soon, you can encourage recipients to act swiftly. 

Use phrases like “Limited Time Offer,” “Act Now,” or “While Supplies Last” to instill a sense of urgency and motivate your audience to take action before it’s too late.

For example, you could say: 

“⏰ Last Chance: Sale Ends Tonight at Midnight! Shop Now and Save Big! ⏰”

Maintaining Brand Consistency

Consistent branding reinforces your brand identity and builds trust with your audience. Ensure that your messaging aligns with your brand voice, values, and visual aesthetics across all communication channels. 

Whether you’re sending promotional offers, updates, or notifications, maintaining brand consistency will help strengthen brand recall and foster long-term relationships with your customers.

Monitoring and Analysing Performance Metrics

Track key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates to gauge the success of your campaigns. Use analytics tools to gain insights into audience engagement, identify trends, and pinpoint areas for improvement.

Need some help? Our white label copywriters can help your team draft SMS copy, web copy, email copy, and much more! Outsource copywriting services to our team.