What’s the first thing that comes to mind when you hear the term “SEO”? For many
digital marketers, the focus is on the web development and web copy side of things, but there’s
more to SEO than meets the eye. Optimization is a machine with many moving parts, from the
images you use to the choice of words that you publish. In this article, we share some ways that
you can optimize images on your clients’ websites.
#1 – Find Relevant Images to Match Up With the Text on the Website
Nothing causes more confusion than an image that doesn’t enhance the story you’re trying to
tell. Remember that you want to create a cohesive and user-friendly platform. Search for images
that match your client’s content well.
#2: Make Sure You Select An Optimized, Descriptive Name For Each Image
It’s easy to forget and save an image under its default name, but this is counterproductive. The
name you use to save it can tell Google bots what the image is about before you even hit
“publish”.
#3: Take Your Own High-Quality Photographs & Use Them
Using stock photos may be convenient, but it can be counterproductive. Establish your client as
an authoritative voice by showing them doing what they’re experts at. Images of events and
team members are a way to display what the website and business is really about.
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#4: Conduct Extensive Research on Keyword Search Terms that Correlate With Images
Find out which words people are using to search for images that relate to your client’s industry.
Use these keywords when you name and caption pictures so that they can achieve high results
rankings.
#5: Save Images Under the Correct File Type
Different file types have different effects on fast images and other content loading on a website.
There’s no universally correct file type, but you can select the one that best serves what you aim
to achieve. Choose between JPEG, PNG, WebP, and SVG, depending on the size and quality
of the image.
#6: Write Bold Captions With Optimized Text to Accompany The Image
Captions are a way for you to summarise the story that the image and main text is telling. Make
them bold, to-the-point, and include keywords so that they boost SEO rankings as well.
The old adage, “a picture is worth a thousand words” has never been more accurate. In the
world of SEO, where words can translate to currency, choosing the right picture can fast track
the conversion of traffic to leads, and leads to sales and sales to happy clients.
