Staying ahead in the SEO game is crucial for agency owners aiming to deliver unparalleled results to their clients. One key concept to understand is E-A-T: Expertise, Authoritativeness, and Trustworthiness. 

Let’s delve into this acronym and explore how it can be a game-changer in search engine optimisation world, with key tips and strategies recommended by our SEO outsourcing experts.

E-A-T Explained

E-A-T is a framework that Google introduced in its Search Quality Evaluator Guidelines. These guidelines help Google’s human evaluators assess the quality of search results.

Expertise refers to the level of knowledge and skill that content creators demonstrate. Whether providing health advice or sharing insights into the latest digital marketing trends, showcasing your expertise establishes credibility with users and search engines.

Authoritativeness revolves around the credibility and influence of your brand or content creators. This is often measured by the quality and quantity of inbound links, social media presence, and overall industry recognition. The more authoritative your client is, the higher the likelihood of improved search rankings.

Trustworthiness is the third pillar of E-A-T, emphasising the reliability and transparency of your content. Users are more likely to engage with content they can trust. 

E-A-T’s Purpose

The primary purpose of E-A-T is to enhance the overall quality of search results. Google aims to prioritise content that not only answers user queries but does so with accuracy and reliability. By focusing on E-A-T, you can position your clients as industry leaders, providing content that not only meets user expectations but exceeds them.

How You Can Boost A Site’s E-A-T

• Content Quality: Invest in creating high-quality, relevant content that showcases your client’s expertise. Regularly update your blog with informative articles, case studies and thought leadership pieces.
• Backlink Strategy: Develop a robust backlink strategy to enhance a website’s authority. Seek reputable websites within your client’s industry for guest posting opportunities and foster collaborations that build your agency’s backlink profile.
• Transparent Communication: Build trust by communicating transparently with your audience. Clearly present your client’s team’s expertise, showcase success stories, and provide easily accessible contact information.

If staying abreast of the constant changes to SEO makes you feel exhausted, why not outsource it to us? As SEO outsourcing specialists, we can act as your white label extension and see to any and all SEO tasks your clients may need. Trust our outsource SEO service company today.