Even experienced digital marketing agency owners can sometimes fall victim to common landing page mistakes that hinder their campaigns’ success. As the supplier of SEO reseller websites and your go-to for outsource copywriting services for landing pages, we know a thing or two about effective landing pages. 

To ensure your landing pages are optimised for maximum conversions, let’s delve into the top 5 mistakes you should avoid!

1. Too Many Different CTAs

One common landing page mistake is overwhelming visitors with too many Calls-to-Action (CTAs). While it’s important to guide visitors toward the desired action, bombarding them with multiple CTAs can lead to confusion and decision paralysis. 

Instead, focus on a single, clear CTA that aligns with the page’s goal. Whether it’s signing up for a newsletter or requesting a consultation, keeping it simple increases the likelihood of conversion.

2. Sticking To Short-Form Copy

While concise copy is essential, completely sticking to short-form content can be a mistake. Providing inadequate information about the offer can leave visitors sceptical and hesitant to take action. 

Strike a balance between brevity and substance by including key details that highlight the value of the offer. Utilise persuasive language to address pain points and explain how the solution can solve your client’s customers’ problems.

3. Not Making It Responsive

In today’s mobile-centric world, neglecting a responsive landing page design simply cannot be done. A significant portion of your client’s audience accesses content via mobile devices, and a non-responsive landing page can lead to a poor user experience. Ensure the landing page adapts seamlessly across various screen sizes, offering an equally compelling experience on smartphones, tablets, and desktops.

4. Leaving Out Social Proof

Neglecting to include social proof on the landing page is a missed opportunity to build trust and credibility. Testimonials, reviews, case studies and client logos can reassure visitors that your client is reputable and capable. 

Showcasing real-world examples of your client’s services or products in action can help potential customers envision the results they could achieve by partnering with or buying from your client. 

5. Ignoring A Thank You Page

Your client’s relationship with the visitor shouldn’t end as soon as they convert. Ignoring the importance of a well-crafted thank you page is a common mistake. A thank you page is an excellent opportunity to express gratitude, provide additional resources, and guide users towards further engagement. Consider including links to relevant content, encouraging them to explore more about your client’s services or offerings.

Instead of creating your clients’ landing pages yourself, why not outsource website creation to our world-class white label team? Our affordable SEO reseller websites and outsourced copywriting services will make providing your clients with landing pages a breeze!

Discover more here.