A well-written company profile can effectively introduce your client’s mission, goals, vision and history to potential customers and investors. Because of its value to your client, it is a great additional service to offer clients you have already worked with to build a brand and identity. 

In this blog post, we will delve into the essential elements of a company profile and provide tips on how to create an engaging one. As an experienced digital marketing reseller team in Australia, we have all the tips you need.

Why Your Clients Need A Company Profile

A company profile serves multiple purposes for a business. Firstly, it helps establish a connection with customers by conveying the company’s values and purpose. It also plays a vital role in attracting investors who are interested in understanding the company’s background and long-term goals. 

Moreover, a well-crafted company profile differentiates your client’s brand from competitors and can justify a higher price point. Put simply, it’s a useful PDF for your customers to have on hand to send to prospective clients or partners in mailers. Company profiles can help introduce the business to its audience. 

So, what can you do to create better profiles for your clients?

Include Their Purpose 

The purpose of a company profile is to communicate what your client’s business stands for. Include their mission statement and vision, which define their goals and aspirations. By clearly articulating their purpose, you can showcase their commitment to their customers, industry, and community.

Include Their Story

A compelling company profile should go beyond listing basic information like the founding date and contact details. Tell your client’s story in a way that captivates readers and highlights their unique journey. Incorporate elements such as key milestones, challenges overcome, and significant achievements. Additionally, don’t forget to mention any industry awards or accolades they have received, as this further enhances their credibility and expertise.

Include Testimonials

Testimonials from satisfied clients are powerful tools for building trust and credibility. Include excerpts from positive reviews or statements from customers who have experienced the value of your client’s products or services. These testimonials validate your client’s claims and provide real-life examples of how their business has positively impacted others.

End With A CTA

A well-crafted company profile should always end with a call-to-action (CTA), encouraging readers to take the next step and engage with your client’s business. The CTA can vary depending on the client’s goals, but it may include inviting readers to visit their website, subscribe to a newsletter, or schedule a consultation. Make the CTA clear, compelling, and easy to follow.

Offering company profiles to your clients as a value-added or stand-alone service is a great way to help educate their customers on their brand. By creating engaging and comprehensive company profiles, you will also help your clients attract more leads, build credibility, and ultimately achieve their business goals. 

If compiling the copy for your client’s next profile seems daunting, why not work with us? You can outsource copywriting services and more to our reseller teams. For expert white label copywriting services and even outsourced white label design, contact us today.