Pay-per-click advertising offers an effective method for leveraging the power of search for achieving results that are both instantaneous and measurable. Although it is easy to get started with pay per click, maintaining such a campaign requires a significant amount of effort. Below, are several steps to help you improve your pay per click campaign.
Optimize your Advertisement Copy
One of the best ways that you can improve your PPC campaign performance is to optimize your ad copy. The good news is that the major search engines give you the option of rotating your ads. This can be a great way to test and determine which ad performs best. Remember that every ad group should feature a minimum of three ads and include the same set of keywords. Using this method will help you to understand which ideas work and which are not so successful.
The best indicator of whether your campaign is working is the click-through rate or CTR. It is also a good idea to research your competitors’ ads so that you will know which type of ad copy tends to work best. You should also make a note of which of your competitors have had an ad around for a while and which ones are paying extra for premium spots.
Ensure You Have the Right Landing Page
Far too frequently, advertisers do not have the right landing page to match their campaigns. When it comes to building the right landing page, it is important to ensure that the offer on the landing page matches the intent of the searcher. This could be a sign-up form, a product for sale or another type of call to action, based on the goal of your business. It is also important to make certain that the landing page matches your ad to ensure that the searcher is able to easily find the service or produce that they originally searched. Failure to include these factors can result in an unsuccessful conversion.
Tracking Conversions
If you are not tracking your conversions as part of your PPC campaign, then you are missing an incredible chance to improve your campaign performance. All it takes is including some unique code on your checkout page to track conversions. This makes it possible to track conversions at the keyword level, which can prove to be beneficial in determining your best performing keywords.
Begin by Bidding High
It is completely understandable if you are on a budget. Many advertisers are often concerned about establishing high bids because they do not want to blow their budgets. If you do this; however, you might not have enough historical data to make informed decisions about your campaign. Low bids can also result in low positions, which can result in a low keyword quality score. Ultimately, this can increase the bid cost for that keyword. A better strategy is to place higher bids and then monitor your account performance. After you have spent some time gauging your campaign performance, you can then begin reducing your bids to the optimal point. Alternatively, you can hire PPC Resellers services with the intention of executing best PPC practices.
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