When last did you update your email marketing strategy for your agency clients? The email marketing world is much different today than it was even a few months ago. As we step into 2024, it’s important that we, as agency owners, take the time to brush up on the latest in our digital strategies so we can do the best work possible for our clients. 

As a white label email marketing agency, our work requires us to stay on top of the latest market trends daily. So in this blog, we’re spilling our secrets and covering 5 essential email marketing practices you should implement for clients in 2024 to help you keep your clients happy. 

Elevating Personal Touch in Emails

Personalisation in email marketing is evolving. It’s not just about using the recipient’s name anymore; it’s about tailoring content based on user behaviour and preferences. Agencies should leverage advanced segmentation and behavioural data to create highly personalised email experiences. This approach can significantly increase open rates, click-throughs, and overall engagement.

Interactive Content: Engaging Beyond the Click

Emails are no longer just about conveying information; they are about creating an experience. Incorporating interactive elements like embedded videos, quizzes and polls can transform a standard email into an engaging, interactive journey. This not only boosts user engagement but also provides valuable insights into customer preferences and behaviour.

Improving Engagement with Interactive Emails

Taking a step further into interactivity, agencies can leverage features such as real-time updates within emails or gamification elements. This can turn emails into a dynamic platform, keeping content fresh and readers engaged. Interactive emails can be a powerful tool in an agency’s arsenal, leading to higher engagement and a deeper understanding of the audience.

Ensuring Inclusivity and Accessibility in Emails

Inclusivity and accessibility should be at the forefront of email marketing strategies. Agencies must ensure emails are accessible to everyone, which includes using clear, legible fonts, alt text for images, and considering colour contrasts. Crafting emails with inclusivity in mind broadens your reach and showcases your commitment to diversity and inclusivity.

Harnessing AI for Smarter Email Campaigns

AI and machine learning are becoming integral to email marketing. From predictive analytics to automated content personalisation, AI enables agencies to deliver more relevant and timely content. Embracing AI in email marketing can lead to smarter campaigns, improved customer insights, and better performance metrics.

In 2024, these innovative email marketing practices are set to become indispensable for digital agencies looking to provide exceptional value to their clients. By embracing these strategies, agencies can enhance their offerings, drive better results, and stay ahead in the competitive digital marketing landscape.

Look, we know that running an agency is a full-time job and you’re a very busy person. Who has time to stay up-to-date with the ever-evolving digital marketing industry? That’s exactly what we’re here for. At Globital Marketing, we offer white label email marketing, white label copywriting and just about any white label digital marketing service you can think of.

If you haven’t heard of us before, that’s just the way we like it. We’re your secret team in your back pocket, implementing the work you sell to your clients on a white-label basis. You do the selling, we do the work. If you’re interested in talking about how we can help you scale your digital agency with ease, book a free introduction call with us today.