Finding new clients costs time and money. Retaining clients is up to four times less expensive than discovering and onboarding new ones, which is why your agency wants to maintain as many relationships with your existing client base as possible. Having a certain amount of churn is unavoidable, especially in a challenging financial climate. However, if your agency can notice the signs in advance, you may be able to limit or avoid clients leaving.
One way of doing so is to outsource your digital services to our excellent white label reseller team of professional designers, SEO experts, website designers, copywriters, and more! By routinely providing quality services that impress your customers, you’ll give your clients all the reasons they need to stick with you in the long run.
When clients leave these clues that they are considering pausing or stopping your services, be sure to act quickly.
Sign #1: Your Client Has Grown Quieter
We all have clients that have always been slow to respond to emails or phone calls, but when a usually communicative customer suddenly changes their attitude, it is a sign that they may be pulling away. If you notice a client growing quieter, discuss alternative workflow processes or communication methods to try to address the problem.
Sign #2: Expectations And Results Are In Conflict
Whether due to miscommunication or a need for improved, more result-oriented services, your digital agency may be providing results that are not in line with what was initially communicated with your customer or that are unexpected. Be sure to communicate trackable results and data to your clients to keep them on the same page as you and your team.
Make Sure You're Doing It Right.
Sign #3: Things Are Being Taken Off The Menu
Another sign that your client is considering leaving is if they start to cancel certain services or begin to scale back on your overall package. They could also start decreasing their ad spend. This shows that your client is losing faith in the effectiveness of your services. Ensure that you reconsider who your ideal target audience is in order to spend your time and resources on clients that you click with and understand.
Enlist the help of our white label digital marketing company to ensure that the services and deliverables you provide your valued clients impress. As one of the best web development outsourcing companies in Australia, we can provide expert SEO, copywriting, and web design services. You can also outsource your social media marketing, PPC, graphic design, email marketing to us – and much more. Reach out to us for cost-effective white label solutions in Australia today!
Agency owner, we know what you have nightmares about—clients leaving!
Luckily, we can give you a few pointers that will help you spot the warning signs early. An unhappy client will most likely leave clues before they quit your digital marketing services, including:
- Getting quieter
- Commenting on how their expectations have not been met
- Cancelling a few services at a time
Once you know what to look out for, you can become proactive – and hopefully keep the client!
