While the word “creator” has existed for centuries, the term has taken on new meaning and nuance in recent years. Today, we have a completely new ecosystem of jobs, users and an entire economy that revolves around Creators. Today, a creator is more than just one who creates something. The modern Creator, according to the CEO of influencer marketing agency Activate, Kamiu Lee, is “someone who’s a true maker and publisher of content.” While this term is not always understood in its entirety, a recent piece by Senior Editor At Large at LinkedIn, George Anders, discussed a Creator is becoming an increasingly legitimate career and is actually significantly in demand in at least 10 different fields.
The Demand For Creators Is Growing
The creator economy can only be described as booming. There is demand for independent creators across social media platforms, with some earning as much as a six-figure income. In addition to having the ability to work for themselves and earn an income using their creativity, outside companies are increasingly interested in the benefits Creators have to offer their businesses. From creating content for the business itself to working in administrative, support and managerial roles to working with those hired as Creators, more and more job opportunities are opening up around a wide range of industries.
Join The DACC Today & Remain Ahead Of The Curve!
In the ever-evolving digital marketing space, staying informed with the latest trends and best practices is crucial to success. The Digital Agency Cowork Collective (DACC) is a Facebook global community of agency owners dedicated to connecting, informing members, and equipping specialists with valuable resources. By joining DACC, you can rest assured that you’re informed of all changes and trends to remain competitive and thrive.
What Are The Top Industries Demanding Creators?
Since 2021, the number of job postings looking for Creators has almost tripled, according to a LinkedIn Economic Graph. The top ten industries are demanding Creators and have the most jobs open for creatives:
- Technology And Information
- Advertising
- Staffing And Recruiting
- E-Learning Providers
- It Services And It Consulting
- Music And Art
- Media And Telecommunication
- Retail And Fashion
- Computers And Electronics Manufacturing
- Food And Beverage
How Will This Impact Your Digital Agency?
Digital agencies that work with clients in any of these industries or handle any kind of social media content or management for their clients could benefit from the booming creator economy. It’s certainly worth looking into having dedicated Creators on hand to help create social media content for your clients as part of their digital marketing strategies. While having a dedicated Creator for your digital agency is a must, making an internal hire is not always necessary. The job of a Creator could be outsourced to a reliable, white label agency that would be on hand to create outstanding digital content for your clients on your behalf as and when you need them.
Outsource The Role Of A Creator To A Reputable White Label Agency
A white label partner can be on hand to create the content you need for your clients whenever you need them without your agency making the administrative or financial commitment of making a full-time internal hire. With a digital agency, you have access to the cream of the crop when it comes to digital creators and other creative professionals at a fraction of what it would cost to hire the role internally.
At Globital Australia, we work with digital agencies that outsource digital marketing services with offerings such as our white label social media management. If your digital agency is looking for a white label partner to help make the most of what Creators have to offer your clients, we can help! Contact the Globital Australia team today by emailing us at support@globitalmarketing.com.
