If your digital agency has clients using Shopify, connecting their Shopify accounts to their YouTube channels can make a significant difference in selling products to their viewers. Connecting Shopify to a YouTube channel will benefit your clients in several ways and can be done in just a few simple steps and should form part of the strategies implemented for your clients’ digital marketing.  

Why Your Digital Agency Should Connect Client YouTube Channels To Their Shopify Accounts

When your digital agency connects its clients’ Shopify accounts to their YouTube channels, they will see significant benefits as a result. These benefits can include:

• Increased Visibility:

Your clients’ products will be featured directly underneath their YouTube videos, end screens and in various other locations across YouTube when connected to their Shopify accounts

• Access To Additional Features:

By linking your clients’ Shopify accounts to their YouTube channels, they will have exclusive access to YouTube Shopping features like live shopping

• Simplified Automation:

By connecting the two platforms, your client’s product catalogue automatically syncs with YouTube, applying updates to their channel when products are added or removed to their Shopify accounts 

• Convenient On-Site Checkout:

Today’s consumers are all about convenience and doing what they need to all in one place. By linking Shopify and YouTube, your clients’ viewers will be able to purchase products from their Shopify stores without needing to leave YouTube.

• Connected Shop Tab:

Clients with connected Shopify accounts and YouTube channels will unlock an exclusive digital storefront in the Store tab, which will be automatically added to their channel

What Are The Steps?

Your digital agency can connect your clients’ YouTube channels and their Shopify Accounts in a few easy steps: 

The process starts on YouTube:

1. Sign in to your client’s YouTube Studio
2. From the left menu, select Monetization
3. From here, click Shopping > Connect Store > Shopify
4. Next, click Continue
5. These steps will direct users to Shopify in order to complete the setup.
6. When prompted, sign in to Shopify before selecting Add App, allowing you to add the Google channel

Next, head over to your client’s Shopify account:

1. Click on Add Sales Channel at the top right-hand corner of the page
2. Click on Connect Google Account before signing in to your client’s profile
3. Follow the requirements as prompted on screen
4. Add your client’s Google Merchant Center Account, creating one if they don’t have one already
5. Agree to the Google Terms of Service before clicking Complete Setup

From here, all that’s left is to sync your client’s products with YouTube:

1. After completing the Shopify steps, head back to YouTube and click Get Started
2. Go through the channel requirements and ensure that your client’s channel meets them before clicking Continue
3. From the drop-down menu, select your client’s channel before agreeing to YouTube Shopping’s Terms of Service and clicking Complete Setup

YouTube will review your client’s products to ensure they comply with Google’s Merchant Center’s policies which can take several business days to be approved. Once the approval process is completed, you will be able to select which of your client’s videos should show their products.

At Globital Australia, we work with digital agencies that outsource social media marketing for their clients, offering world-class services to ensure that your clients receive nothing short of excellent results. When you outsource social media marketing to Globital Australia, you have access to professionals in the marketing industry, from high-quality copywriting to ensuring that Shopify accounts are connected to YouTube channels and more. Ready to find out more about what our white label services can do for your digital agency? Contact our team at support@globitalmarketing.com.