At Globital Australia, we are digital resellers that work with digital agencies in need of outsourcing social media posts for their clients. Keeping a close eye on social media platforms and the new feature they bring to their users is part of what makes us one of the best social media management resellers our clients could ask for. Short-form video content is becoming increasingly popular for consumers and marketers alike. After TikTok’s overwhelming success with millions of active users creating and enjoying video clips, other platforms have released their own versions that allow users to create and share similar short-form content.
YouTube has YouTube Shorts, and TikTok offers Reels to users interested in consuming short-form videos on their platforms. Offering similar options means these platforms are in competition with one another for the attention of the consumer. To stay relevant and gain attention from those looking to consume short-form content, social media platforms need to be updated and new features added to make their offering more appealing. Instagram is known to release updates that help create a better experience for users of the platform, recently releasing new Reels features that add new functionality and new ways to engage with audiences.
Instagram’s Reels users will now enjoy more ways to create content and engage with their audiences. For digital agencies, this means that there are more opportunities to create high-quality social media content for clients to help them engage with their audiences. Instagram reports that public accounts with more than 10 000 followers that post at least five Reels over a sixty-day period gained more than double as many followers as accounts in the same category that didn’t post any Reels. With new Reels features, there’s nothing stopping digital agencies from reaching the right audiences for their clients and building their online presence.
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Part of the new Reels update includes:
New Sound Effects
Reels now has a variety of sound effects to add to video content with the aim of helping creators make more engaging content. Sound effects like drums, crickets and air horns can help add a new dimension to Reels.
The Ability To Import Your Own Audio
Creators can now make one-of-a-kind Reels any time, anywhere, with the ability to import their own audio. This will allow creators to add audio from any video that is at least five seconds long from their camera roll. The audio will then be available for other Reels users to create content with.
Interactive Stickers
The stickers available to Instagram’s Stories users will now be available in Reels. Polls, quizzes and emoji slides can be added to Reels for a more engaging, interactive experience for audiences.
90-Second Reels
Previously, Reels couldn’t be longer than 60 seconds. With the update, Reels users can share up to 90 seconds. For digital agencies, this means more of an opportunity to reach and engage with their clients’ target audience.
Is your digital agency looking for a social media management reseller to create quality content like Instagram Reels for your clients? Globital Australia would love to help. Get started by contacting us at support@globitalmarketing.com today!