No matter what industry or field a business exists within, logo design is extremely important. It’s important for digital agencies to know how important logo design is, but it is even more important for them to understand why logo design is important. By understanding the points that make logo design important, digital agencies can benefit from a deeper understanding of the power a well-designed logo offers them as well as their clients.
At Globital Australia, we resell web design services to digital agencies needing to outsource website design for their clients. Over on our YouTube channel, Globital TV, Graphic Design HOD Ahmad Iqbal details the importance of a great logo for your digital agency business website. After all, a logo is worth a thousand words.
The Right Logo Helps you Connect With Your Target Audience
A good logo design should keep the target audience in mind when it comes to colours, shapes, fonts, logotype etc. By carefully considering the intended audience in the design process, the logo itself will act as an important link by appealing to the target audience and grabbing their attention.
A Good Logo Creates A Powerful First Impression
According to Forbes, your business only has 7 seconds to make a first impression. A logo is likely to be the first introduction of the company to potential customers. It is going to be making that all-important first impression. To make the right first impression, it’s vital the logo design is well-thought-out and executed.
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A Logo Is The Foundation Of Brand Identity
Brand identity should be at the core of every business marketing strategy with the power to positively and negatively influence the emotions of consumers. A logo may only be part of a brand’s identity, but it lays the important foundation of the brand’s philosophy, colours, dimensions, fonts, design etc. A logo will translate to other important brand elements and corporate identity. Without a well-designed logo, the entire brand identity is built upon unsteady foundations.
Logos Create An Instantly Recognisable Symbol Of A Brand
Companies and brands use logos to identify themselves. They are the symbols that customers use to recognise them. A good logo design will help consumers instantly connect the sight of the logo with the memory of the company or brand it represents, what they do and how they make them feel.
Opportunity To Demonstrate Professionalism
A well-designed logo will communicate to consumers a level of professionalism they can expect from the company it represents. A logo has the power to create a unique identity that tells consumers that a brand is worth investing their hard-earned time, money and energy in.
Is your digital agency looking to outsource website design services and logo design to a reliable white label reseller? Globital Australia is known to resell web design services of the highest quality to benefit digital agencies and their clients. For more about our services, get in touch with us at support@globitalmarketing.com. For more informative videos that can help take your digital agency to the next level, check out our YouTube channel, Globital TV.
