Here at Globital Australia, we are always looking for ways to be even better when it comes to outsourcing content creation and social media marketing. That’s what makes us one of the best white label reseller programs available to digital marketing agencies. One of the hottest platforms for content creation today is TikTok. Towards the end of 2021, TikTok boasted more than 1 Billion active users, a number that just continues to grow. TikTok is more than just another app to scroll through when you’re bored. It’s a fantastic tool for digital agencies and marketers to reach their target audience.
How Can Digital Agencies Use TikTok?
TikTok has a massive audience with people of all ages. As of September 2021, the average ages of TikTok users were as follows:
- 10-19: 32.5%
- 20-29: 29.5%
- 30-39: 16.4%
- 40-49: 13.9%
- 50+: 7.1%
Available in more than 150 countries across the world, it’s entirely likely that your client’s target audience can be found on TikTok. Smart marketers can use TikTok to engage with their target audience in several ways, including:
- Joining in on current trends on the platform and creating short videos
- Starting a new challenge with a dedicated hashtag for users to participate in and share
- Advertise on TikTok using TikTok Ads
- Work with influencers and popular personalities on the platform
What Is The Update?
TikTok has been consistent with updating the app and adding new features and opportunities for users to enjoy. One of the recent updates sees creators finally able to tag other creators they are working with, have been inspired by or have started trends. Previously, the only way to give credit to another creator was by mentioning them in the comments section or stating the creator’s name in the description of the video for viewers to search on their own.
This new feature will allow creators to make credit-specific videos that will be accessible through the video page after posting a video or editing one. The platform has also added pop-up prompts that will explain why crediting original creators is so important, encouraging them to cite original creators wherever possible.
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What Is The Relevance For Digital Agencies?
In the world of social media, it’s becoming increasingly important for all users, digital agencies, marketers, and brands included, to be completely transparent at all times. All too often, a creator will post a video on TikTok and see another user respond to or outright copy their original video and go viral with no credit to the original source. This has caused a serious upset over the platform on more than one occasion.
It’s so important for digital agencies to create TikTok content for their clients the right way, crediting trend originators and original creators wherever possible. This update offers the chance for digital agencies to create engaging content that connects their clients with their target audiences and give credit where it’s due. Crediting creators is not only the right thing to do. It will help keep your clients from finding themselves in hot water for hijacking another creator’s content.
Looking to outsource digital marketing services to help create engaging TikTok content for your clients? Get in touch with Globital Australia today. Contact us at support@globitalmarketing.com to find out more.
