With one of the best white label reseller programs available today, Globital Australia is mindful of how important it is to keep up with as many platforms and social devices as possible to help digital agencies better serve their clients. As many digital agencies and marketers know, LinkedIn is a fantastic platform for reaching out to other professionals.
Available in 26 languages and with over 830 million members, LinkedIn is a powerful platform for professionals to connect with each other and get in touch. Many digital marketers and agencies find that LinkedIn is a prime platform for reaching out to new people, whether they are looking to bring new talent into their organisations or connect with potential customers.
As we all know, different styles of messaging work best on different platforms, and LinkedIn is no exception. A recent LinkedIn study analysing millions of InMails has yielded insight into what kind of messages receive the best feedback and results, valuable information for any marketer or digital agency to have on hand.
The study looked at five key areas:
- Whether shorter or longer messages are more effective
- Which day of the week messages are most likely to receive a response
- Whether or not personalised messages receive better response rates
- Whether “Recommended Matches” make a favourable difference in the acceptance of InMail
- Whether members listed as “Open to Work” are more likely to respond to InMail
For digital agencies looking to make a favourable impression through InMail, the result is clear: keep it short and sweet. LinkedIn found that shorter InMails perform much better than longer ones, with messages containing less than 400 characters performing best. Messages containing more than 1200 characters were the least well-received.
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The good news for digital agencies is that days of the week don’t seem to play any large role in a message’s response rate, as long as the message is sent on any day other than a Friday or a Saturday. Take time off of marketing InMails on a Friday and Saturday and resume in full force come Monday.
Unsurprising is the fact that individualised InMails receive much more responses than generic ones. This falls in line with what digital agencies already know about marketing and how to engage with our target audiences.
If you’re looking for new talent to join your digital agency, LinkedIn is a fantastic place to find new talent. Unsurprisingly, the best candidates are those who have marked themselves as “Open to New Positions”. LinkedIn members listed within “Recommended Matches” are also 35% more likely to be responsive to your emails. Narrowing the search down could yield more successful results.
Looking for a white label reseller program to outsource digital marketing services like LinkedIn marketing to? Need high-quality outsource content creation? Get in touch with Globital Australia; we would love to help. Contact us at support@globitalmarketing.com to find out more.
