Social media marketing doesn’t have to break the bank. With a little creativity and strategic thinking, you can achieve remarkable results for your clients—even on a small budget. Our social media reseller team outlines cost-effective ways to maximise your impact on clients without compromising quality.
Create Engaging Content with Zero-Cost Design Tools
Click-worthy content is the cornerstone of successful social media campaigns. Fortunately, many free tools can help you create professional-quality posts without investing in expensive software.
Canva: Design everything from social media graphics to infographics using customisable templates. The free version is robust enough for most projects.
Unsplash and Pexels: These platforms provide high-quality royalty-free images and videos to enhance your posts.
CapCut: Ideal for editing short-form videos like Instagram Reels and TikToks.
Take advantage of these tools to create posts that capture attention and spark engagement without spending a dime.
Repurpose and Recycle Your Best-Performing Content
Why reinvent the wheel when you can maximise the value of content that’s already proven successful? Analyse your client’s social media metrics to identify top-performing posts, then repurpose them for fresh formats or platforms.
- Turn blogs into carousel posts or infographics. Break down long-form content into digestible slides for Instagram or LinkedIn.
- Transform videos into short clips by extracting highlights from webinars or tutorials to create Reels or TikToks.
- Recycle evergreen content by updating and reposting timeless material with a fresh angle or design.
This approach saves time (and thus budget) and ensures that your campaigns consistently deliver results.
Learn How to Make AI Sound More Human
Join Lauren, our Copywriting Head of Department, to find out how you can tweak AI copy to make it sound more natural.
Run Low-Cost Paid Campaigns with Hyper-Targeting
Even with a small budget, paid ads can amplify your reach when executed strategically. Hyper-targeting ensures your ad dollars are spent reaching the right audience.
- Use detailed audience segmentation. Narrow down by age, location, interests, or behaviours to maximise relevance.
- Leverage retargeting ads. Re-engage users who’ve already shown interest in your client’s brand.
- Set daily budget caps. Control costs by setting strict limits on ad spend. Even $5/day can generate meaningful results if targeted well.
- Test different ad formats like carousel ads or Stories and continuously optimise campaigns to improve performance while keeping costs low.
If you need help developing a social media marketing plan for your client, take a look at how our social media reseller program can help.
