It’s easy to focus on creating remarkable campaigns for clients while overlooking the need to market our own agency. Yet, practising what you preach is essential for building notoriety and trust.
Our white label social media and marketing team takes a look at what you already do for your clients and how you can integrate it into your business’s own marketing strategy.
Put A Strategy Down On Paper
Start by treating your agency like your best client. You wouldn’t create a campaign without a clear strategy, so the same principle should apply here. Define what your goals are: Do you want more leads, increased brand awareness or a stronger portfolio? Outline objectives, target audiences, key messaging and a roadmap for execution.
By putting this strategy down on paper, you’re ensuring your team (or even just yourself) understands the goals and the steps required to get there. Set up quarterly goals with milestones and KPIs, just as you would for a client.
Make The Schedule Do-Able
One common pitfall is creating a marketing plan that’s so ambitious it quickly becomes unsustainable. Aim for a schedule that’s feasible with your current resources. Weekly blog posts, monthly webinars, or biweekly social media audits might sound great but can turn into a burden if your team is already stretched thin with client work.
This Will Make Copywriting Easier!
Track and Report
Just as you track and report the performance of your clients’ campaigns, do the same for your agency. Use your analytics and reporting tools to monitor metrics like website traffic, lead conversions, social media engagement and email open rates. This data will help you understand what’s working and what needs adjusting.
Don’t forget to establish a regular reporting schedule – monthly or quarterly – that enables you to track progress toward your goals.
Dedicating time to your own agency’s marketing will help you build a brand that exemplifies the quality you bring to clients. Our white label social media team can help you make sure your agency has a consistent and on-brand presence across social media. We can also help you craft blogs, newsletters and paid campaigns (plus much more) that will help you stay top-of-mind among your audience.
