Coming up with ideas to grow your or your client’s list can be a tiring exercise, especially when you have to do it month in and month out. 

Take a look at these twelve strategies from our white label email marketing team to get your creative juices flowing the next time you need to plan out ways to capture leads.

Quiz: A Fun Way to Learn and Grow

Who doesn’t love a good quiz? Craft an engaging quiz aligned with your client’s brand or industry and offer personalised results and a compelling incentive to subscribe for more in-depth content or exclusive offers. Not only does this entertain your audience, but it also gathers valuable data about their preferences.

For example, a skincare brand could create a quiz titled “Discover Your Skin Type.” Participants answer questions about their skin concerns and receive personalised skincare recommendations. To access a detailed skincare routine, they must provide their email address.

Workshop: Share Your Expertise

Position yourself or your client as an industry expert by hosting online or in-person workshops. Then, offer attendees exclusive content or discounts in exchange for their email addresses. This approach builds trust, establishes you as a thought leader and expands your reach.

A fitness coach could host a free online workshop on “Building a Strong Core.” To receive workout plans and nutrition tips, attendees are encouraged to sign up for the coach’s email list.

Work-Along: Interactive Learning

Work-alongs are a dynamic way to engage your audience. These live or recorded sessions guide participants through a process, task, or project. You could offer a downloadable workbook or resource for free in exchange for their email. This tactic provides immense value and encourages sign-ups.

For example, you could conduct a live work-along session on creating social media graphics. Participants follow along as designers at your agency create designs. At the end, they are offered a free, downloadable template library in exchange for their email address.

Contests

Contests generate buzz and excitement! To jump on this trend, offer a prize that aligns with your target audience. To enter, participants must provide their email address. Consider using a platform that allows for social sharing to amplify your reach.

For example, tech gadget retailers could run a contest to win the latest smartphone. Participants must enter their email address to participate and they can share the contest on social media for additional entries.

Partner Up

This is one of our favourites! Why not collaborate with complementary businesses to cross-promote each other’s email lists? Offer a joint incentive or exclusive content for subscribers to both lists. This mutually beneficial partnership can significantly boost your subscriber count.

Need an example? A fashion boutique could partner with a jewellery store to offer a joint promotion. Customers who sign up for one store’s email list receive a discount at the other store.

SMS: A Direct Line to Potential Subscribers

Use SMS marketing to capture mobile numbers. Offer a text-based opt-in for exclusive deals, flash sales, or valuable content. Once you have their number, you can gently nudge them to subscribe to your email list for more in-depth information.

A restaurant could offer a text-based opt-in for exclusive daily specials. After subscribing, customers receive a prompt to sign up for the email list to receive weekly newsletters with recipes and events.

Content Exclusives: Reward Your Subscribers

Create exclusive content available only to email subscribers. This could include in-depth reports, early access to products, or behind-the-scenes content. This strategy incentivizes sign-ups and keeps subscribers engaged.

A travel blogger could create exclusive subscriber-only travel guides with insider tips and recommendations.

Don’t Forget About Offline

Offline opportunities abound for email list growth. Incorporate sign-up forms at events, conferences and physical stores. Offer incentives like discounts or freebies to encourage sign-ups.

A coffee shop could place a sign-up sheet near the register, offering customers a free drink on their next visit in exchange for their email address.

Run a Charity Giveaway:

Partner with a charity for a giveaway. Require participants to provide their email address to enter. This approach demonstrates your brand’s commitment to a cause while expanding your email list.

A pet supply store could partner with a local animal shelter for a giveaway. Customers enter their email address for a chance to win a pet gift basket and a portion of the proceeds goes to the shelter.

Create Video Opt-Ins

Video content is highly engaging; there’s a reason video content is king. Create compelling videos with a strong call to action to subscribe for more. Consider offering exclusive video content or a limited-time discount to sweeten the deal.

A makeup artist could create a video tutorial on creating the perfect smoky eye. At the end of the video, viewers are encouraged to subscribe to the artist’s email list for more makeup tips and exclusive product discounts.

Offer an Exclusive Group

Create an exclusive online community for email subscribers. This could be a Facebook group, a private forum, or a members-only section of your website. Offer exclusive perks, networking opportunities and expert advice to foster loyalty and growth.

A fitness app could create a private Facebook group for email subscribers. Members can share workout routines, support each other and access exclusive challenges and expert advice.

Live Chat Opt-Ins

Train your live chat agents to gently encourage visitors to subscribe to your email list. Offer exclusive deals or personalised recommendations in exchange for their email address. This approach leverages the power of real-time interaction.

An online clothing store could train its live chat agents to offer personalised style recommendations. If a customer expresses interest in a particular style, the agent can suggest signing up for the email list to receive updates on new arrivals and exclusive offers.

Whether you’re looking to grow your list or your client’s, these original ideas will help set you apart. Our white-label email marketing team can help you set up the backend, while our white-label copywriting team can help you create landing pages or lead magnet copy.

Take a look at more of our services here.