Understanding and jumping on social media marketing trends in 2024 may help you unlock an advantage for your clients. Here are three key social media trends in the B2B industry this year, with tips from our white label social media marketing team on how to integrate them into your clients’ social media strategies.
Short-Form Video
Short-form video is not going anywhere. Platforms like TikTok, Instagram Reels and LinkedIn are increasingly being used by B2B companies to share concise, engaging content that captures attention quickly. Using short form videos will help you unlock:
- High Engagement: Short-form videos are known for their high engagement rates. They are easy to consume and share, making them perfect for busy professionals.
- Brand Visibility: Videos can significantly increase brand visibility and help companies stand out in a crowded market.
- Versatility: These videos can be used for product demos, behind-the-scenes looks, customer testimonials and more.
When it comes to including short form videos in your B2B client’s content calendar, we recommend you plan a series of short-form videos that align with your client’s marketing goals and key messages in advance.
Ensure a mix of educational, promotional and entertaining content. You should also encourage customers to create and share their own videos using your client’s products or services. This not only boosts authenticity but also builds a community around the brand.
Ensure all videos are optimised for mobile viewing, with clear visuals and concise messaging that can be easily understood without sound.
Reduce Churn!
Join JC and Karen Hite as they share interesting tips on how you can reduce client churn and boost retention.
Employee Advocacy
Sometimes the hardest part of marketing a B2B brand is creating enough authentic content for your socials. Getting employees involved with content creation and posting to their personal profiles can help you achieve:
Increased Reach: Employees’ networks can extend far beyond the company’s own follower base, reaching new potential customers.
Authenticity and Trust: People tend to trust recommendations from individuals they know over brand messages. Employee-shared content often appears more genuine and trustworthy.
Enhanced Engagement: Employee advocacy can drive higher engagement rates, as content shared by individuals often garners more interaction than content shared by corporate accounts.
Before you encourage employee-led content, create guidelines for employees to follow when sharing company content. This should include what type of content to share, appropriate hashtags and compliance with industry regulations.
Equip employees with the necessary tools and training to confidently share content. This could include social media training sessions, content libraries and pre-approved posts.
You could also implement a recognition programme to acknowledge and reward employees who actively participate in advocacy efforts. This can boost motivation and encourage more employees to get involved.
Staying on top of the constantly changing trends in social media is a full-time job. Trust our white label social media marketing team to do just that while you focus on more important work. Check out our white label services here.
