Copywriting plays a crucial role in attracting and engaging your clients’ target audience. As such, it’s important to have a grasp on the five main types of marketing copy. This will enable you to capture your client’s brand voice better across social captions, blog posts, emailers, web copy, and more. 

If you still feel a little out of your depth when it comes to writing different marketing copy, we can help! Many agencies outsource their copywriting services and outsource their digital marketing websites to our white label teams. 

#1 – Fact-Driven

Fact-driven copy focuses on presenting information in a clear and concise manner. It aims to highlight the key features, benefits, and statistics of a product or service. This type of copy appeals to the rational side of the audience and relies on data to build credibility. When creating fact-driven copy, make sure to do research and include accurate and relevant information.

#2 – Narrative

Narrative copy taps into the power of storytelling to captivate the audience. It creates a connection by taking the reader on a journey, often through relatable scenarios or personal experiences. 

By crafting a compelling narrative, you can engage emotions and create a memorable impact. Use vivid language, descriptive imagery, and relatable characters to bring your story to life.

#3 – Experiential

Experiential or emotional copy aims to evoke specific feelings and emotions in the audience. It establishes a deep connection by understanding the target audience’s desires, fears and aspirations. 

By tapping into these emotions, you can create copy that resonates on a personal level. Use sensory language, powerful metaphors, and emotional triggers to create an immersive experience for the reader.

#4 – Thought Leadership

Thought leadership copy positions your agency as an industry expert and authority. It focuses on sharing valuable insights, expertise and unique perspectives. This type of copy establishes trust and credibility with your audience, positioning your agency as a go-to resource. To create thought leadership copy, stay updated with industry trends, conduct research, and provide valuable insights that offer a fresh perspective.

#5 – Funny

Humour can be a powerful tool in marketing copy. Funny copy aims to entertain and engage the audience by injecting humour, wit, or playfulness into the messaging. This type of copy can break through the noise and leave a lasting impression. 

However, it’s important to ensure that the humour aligns with the brand and target audience. Understand what the audience finds funny and use it strategically to create a memorable impact.

Understanding the different copy styles that you can leverage across your clients’ marketing assets means that you can tailor their messaging to suit their brand and audience. Experiment with different approaches and find the right mix of copy styles that align with your clients’ brand voice and objectives.

Need help? Outsource copywriting services to our white label team of website, social media, ad, blog, and email copywriters today!