Adding lead magnet creation to your agency’s service menu is not only an additional way to generate revenue, but it’s also a great way to gain more control over the strategic marketing funnel your client is leveraging. As a digital marketing reseller in Australia, our white label team has helped thousands of agencies design and write copy for winning lead magnets that turn the tide.
The key to creating a truly fantastic lead magnet that will fetch results for your client is to approach it deliberately. Let’s take a look at three of the biggest things that separate WOW lead magnets from “meh” ones.
They Are Actually Valuable
When brainstorming what to give to your client’s customer base to entice them to join a mailing list, be sure to stay away from any ideas that would simply give them free knowledge that they can easily find from a Google search.
Also, remember that the lead magnet should stay away from selling your client’s products or services directly but instead focus on educating, inspiring, or otherwise nurturing the lead. Customers can tell when their unique needs are truly being seen and understood by a business and when they are just being conned into handing over their email addresses.
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Customers Really Want To Tell Their Friends About It
A truly effective lead magnet will be shareable because it uncovers interesting information, divulges unique tips and tricks, or is otherwise undeniably valuable to the lead. When your client’s customers start to refer friends to the lead magnet landing page simply because of the value they received, you’ll know that you created a lead magnet that markets itself.
It’s Clearly Trustworthy
Another major factor that differentiates mediocre or underperforming lead magnets from business-changing ones is effort. Great lead magnets are packed with research, statistics, or proprietary knowledge that answers a big question or objection your client’s customer has.
Take the time to really make your client’s lead magnet as comprehensive and valuable as possible. By doing this, you’ll go a step further than simply helping your client collect leads ‒ you’ll also be nurturing the leads with helpful, interesting content that matters to them.
Creating lead magnets for your clients should be an essential part of your marketing strategy for them. Outsource the copywriting you need completed to our expert white label copywriters in Australia today in order to launch the perfect lead magnet.
