As a digital agency owner, you know how important it is to track your clients’ performance on social media to determine their return on investment. One platform that is often overlooked by agencies is LinkedIn. 

LinkedIn has over 900 million members today and is a powerful tool for B2B marketing. If you’re wanting to push your clients’ LinkedIn content, then hashtags can help. But how do you measure the success of your hashtag strategy? 

As a white label social media management agency, we have a great deal of experience in this regard. In this blog, we’ll explain LinkedIn hashtag analytics, why you should be tracking your hashtags, and how to do it.

Why You Should Be Tracking Your LinkedIn Hashtags

Tracking your LinkedIn hashtags can provide valuable insights into your clients’ content strategy. By understanding which hashtags are driving engagement, you can adjust your strategy to focus on those topics. Hashtags can also help increase your clients’ visibility on the platform, which can lead to new followers and potential customers.

LinkedIn Hashtag Analytics Explained

LinkedIn’s new built-in analytics tool, LinkedIn Page Analytics, allows you to track the performance of your clients’ hashtags. You can see how many impressions, clicks and engagement their hashtags are receiving. You can also see which users are engaging with their content, and which can help with audience targeting.

How To Track Your LinkedIn Hashtags

To track your LinkedIn hashtags, you’ll need to have a LinkedIn Page set up for your clients. From there, you can access the Page Analytics tool and navigate to the “Posts” tab. Here, you’ll be able to see the performance of each post, including impressions, clicks and engagement. 

To view the performance of a specific hashtag, simply click on the hashtag in the post and LinkedIn will display a breakdown of its performance.

Do Manual Search Testing Frequently

To make the most of LinkedIn hashtags, it’s important to do some research and choose the right ones for your clients’ content. Use LinkedIn’s search bar to find relevant hashtags and see how they are being used by others in their industry. 

By tracking your clients’ LinkedIn hashtags, you can gain valuable insights into their content strategy and increase their visibility on the platform. LinkedIn’s latest built-in analytics tool makes it easy to monitor performance and adjust your strategy accordingly.

As a white-label social media management reseller, we know that incorporating LinkedIn hashtag analytics into your services can help set you apart from the competition and provide even more value to your clients. If you need assistance in providing the best LinkedIn management service for your clients, reach out to us at Globital today.