Even though your digital marketing agency is in the business of providing excellent marketing and design services, project management will form part of much of your team’s day-to-day. Building project management SOPs can help you avoid brand damage and deliver quality results on time and on budget. 

However, even with strong SOPs and even when you outsource web design services and other services to our expert team, your agency might be making some of these project management mistakes. 

Promising Unrealistic Deadlines

“I know that you clearly outlined that this website design will take about 6 weeks, but I would love it if we could have it in 2 weeks at the most. Can we make that happen?” Does this sound familiar? Every digital agency project manager or owner has had a client ask for a rush product. Every client would love to have their rebrand or website finished in just a few hours. 

Often, agencies will say yes to unrealistic deadlines in the heat of the moment, only to put unnecessary stress on the team and ultimately underdeliver. Put your foot down when it comes to deadlines, for the good of your agency as well as for the client’s good. 

Miscommunication

This can happen both between your agency and the client as well as within your team. Assuming that everyone on your team has the same level of detail as you can lead to major problems. Be sure to make all information related to a project accessible to everyone working on it, as well as double-check the brief with the client before moving ahead. 

Ignoring Scope Creep

The contract has been signed, the deposit has been paid, and the project is underway. Oftentimes, a client will ask for additions and changes while you’re working on the original brief. This can quickly derail the project and cause a lot of confusion, not to mention a billing nightmare. Gently guide your clients to understand that additional work can be completed after the original project has been finished to avoid scope creep. 

Forgetting To Measure

Be sure to track and detail how much time has been spent on a project. This is important not only for billing, but it can also help you understand how services, packages and deadlines need to change in the future for better results. 

At Globital, we not only offer assistance with project delivery, but we can also support your agency’s project management process. For expert help ranging from outsourcing your digital marketing services to our digital marketing consultants all the way to client management, contact us today.