As an SEO reseller agency, we specialise in SEO outsourcing solutions for digital agencies just like yours. Over the years, we have worked with thousands of digital marketing companies, and have witnessed first-hand what the most important results are to include in the final SEO report that you send or present to your client.
1. Where Traffic Comes From
Using Google Analytics, you can easily track where clicks were sourced from. Understanding whether the Meta campaign you ran to drive traffic to the website worked better than the Google Ads campaign you ran will help both you and your client determine where further time and budget need to be spent.
2. Conversions
Pushing people to your client’s website is only half the battle. You will need to track the meaningful actions that website visitors took while on the website. It’s very likely that one of the primary KPIs of your SEO strategy is the conversion rate, so be sure to track email magnet signups, visitors to the shop page, or visitors to the “Thanks For Booking An Appointment With Us” page.
3. Best Performers
Understanding where visitors spend the most time on your client’s website will help you funnel your time and your client’s budget toward content that is resonating with the audience. For example, if you see that a particular blog post or quiz is performing particularly well, you know to invest more time into similar content.
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4. Bounce Rate
Knowing where and why people drop off the website is an incredibly helpful indicator. Seeing which pages don’t retain attention will point out where you need to tighten up the content and copy.
5. Rankings
Finally, be sure to include where your client’s site ranks for important keywords. This can prove to clients how much progress you’ve made over the course of working with them.
Presenting an SEO report to your clients that demonstrates growth must be one of the best feelings in the world. When you outsource your clients’ SEO requirements to our expert white label SEO copywriters and strategists, you will be able to report success to your clients every time.
Book an obligation-free strategy call with our SEO outsourcing team today.
