Conversion Rate Optimisation (CRO) is the final step in a foolproof digital marketing strategy. It is the point at which you ensure that all your efforts to effectively strategise, plan and implement do not fall flat and deliver the desired results. 

Year by year, the trends in CRO change and evolve, similarly to other digital marketing trends. Remaining up-to-date is essential, and white-label digital marketing packages could benefit agencies needing a helping hand in managing clients and their CRO strategies. 

Below, we look at CRO more closely and determine key trends you do not want to ignore this year. 

Why CRO Trends Are Important 

Trends in CRO must shift to best align with user needs and expectations. Over time, and with the rapid advancements in technology, the standard has become more complicated. Marketers and businesses must remain on top of all the latest CRO trends to provide the highest possible quality user experience to convert website visitors successfully. 

 Top Trends 

1) Speedy Loading Times 

Loading speed is among the highest priorities for any website. A slow load speed will not cut it, as visitors will leave a page quicker than you can say ‘CRO’. From a slow-running landing page without seeing any campaigns or offers, they will head over to the sea of competition ‒ the ones providing a more advanced and pleasant user experience. Prioritise ensuring that your clients’ website loading speed is faultless. Spend the money, make the calls, outsource the experts, do anything to fix that website loading speed! 

2) Mobile Optimisation 

Mobile device optimisation should go without saying. Today, the majority of people own a smartphone. They will use their mobile device to browse the web, make purchases and browse social media. It only makes sense to embrace this as a key trend moving forward, especially with innovative features entering the scene, such as augmented reality and voice assistants.

3) Social Proof With UGC 

Communicating the satisfaction and loyalty of past customers proves to potential ones that they are making a wise decision to engage with the brand. Social proof through user-generated content (UGC) is one sure way to achieve this. Utilising the crowd to draw a crowd makes a great deal of sense when you think about it. UGC is a new angle on the review-style social proof method. Testimonial videos, for example, come across as authentic, allowing your customers to sing your song for you. 

Without a killer CRO strategy, your marketing efforts could flop! You can avoid this by outsourcing one of the best white-label reseller programs available. We offer white-label CRO services to agencies like yours to ensure that their clients’ CRO strategies are unbreakable.

Discover more about how we can assist by contacting us today!

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