Creating a mesmerising website landing page for your client’s campaign is a fantastic way to generate leads. A smooth sales funnel experience, of which a great landing page definitely forms a part, can make or break how effective your overall campaign is. 

As white label digital marketing experts, we have been helping agencies build memorable landing pages that convert for quite some time. Our web development reseller program allows your agency to outsource digital marketing services to us so that you can free up more time to close more clients and maintain existing ones. 

Let’s take a look at how you can upgrade your client’s landing pages for better results ‒ or better yet, have us do it for you!

Pay Attention To The CTA

When crafting a landing page, you should ideally have one stand-out action that you want your client’s customers to take. This could be signing up for a course, filling out their email in exchange for a lead magnet, or reaching out via a contact form. Regardless of what the CTA is, ensure that you limit it to one. Too many CTAs will confuse and overwhelm the user. 

Remember to also make the CTA and any related buttons stand out. This can be done through the use of colour, enlargement, or animation. Ensure that your CTA is visible above the fold on your landing page, as you want the targeted next step to be crystal clear to a viewer. 

Focus On Your Header

Your header or website hero is the very first portion of the website that a viewer sees and experiences on the landing page. Make sure that it is compelling, exciting and evocative. Play with shock-factor, humour or interesting facts and statistics that engage the reader from the get-go. 

Make It Short And Sweet

Your landing page copy should be concise and packed with power words. Instead of rambling on, make sure that the landing page gets to the heart of the target audience’s pain points, as well as how your client’s offer will help them solve them. 

Creating killer website landing pages is key to running a successful lead generation campaign or sales initiative. Our expert white label team uses the above mentioned tips and formulas ‒ plus loads more ‒ to make sure that the work your agency delivers to clients impresses.

Outsource your agency’s web development projects to our professional website designers and digital resellers in Australia for the best results. 

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