Organic content that has been created by followers and fans of a brand has become more and more popular. It has also become much more effective at creating and nurturing new customers for businesses. Before user-generated content (UGC) can be created, a brand first needs to have a strong, consistent marketing presence that engages and inspires customers and potential customers alike. As a digital marketing agency, your primary job is to produce content that will spark a UGC trend. 

Outsourcing the copy, graphic design and general social media marketing management can be a great way to create memorable content that sets your client’s brand apart from industry competitors. A white label digital reseller in Australia that you outsource SEO copywriting and white label social media management to, such as ourselves, can help you to post memorable content that converts. 

UGC has helped SMEs, as well as well-established authority brands, gain market exposure and develop cult followings. Consider exploiting this strategy to grow your client’s audience and generate leads and sales that matter to your client. 

What Is UGC?

Traditionally, marketing content used to promote a product or service was ideated, designed, posted and managed by the business itself. Today, however, users and customers submit and create content for brands for free. This can include video content, images, text, sound bites or testimonials. UGC is the most authentic marketing outlet, as fans of the offer appreciate a brand so much that they willingly market the brand in their personal capacity. 

Why Is It Powerful?

Any form of multimedia that is organically shared by people who have used and enjoyed a brand’s product or service is automatically trusted and shared more than business-generated content. Whether a business’s internal team and employees or customers loyal to a brand share brand love, it sends a powerful message to the social media universe. 

Promises of quality, reliability, customer service and overall value are thought to be much more trustworthy when they come from people who don’t necessarily have anything to gain from promoting a brand for free. Thus, customers are much more likely to convert to a competitor when they find that friends, family and influencers prefer a specific brand. 

How To Get UGC For Clients

One of the most direct methods of eliciting UGC from your client’s follower base is to launch an official campaign that urges users of the product or service to share an image or video about the brand. By creating an immediate incentive for brand loyalists to share their appreciation for your client’s brand, you can get the ball rolling. 

Great copy, graphics and social media management are all needed to create and manage an eye-catching campaign that will compel followers and fans to create quality user-generated content. Get in touch with us today to find out how we can take all the grunt work off your plate.