Twitter Is The Latest Social Media Platform To Join The Short Video Game
As your social media reseller, we know the power video has on your digital agency clients’ audiences. Short-form videos are becoming increasingly popular across multiple social media platforms. TikTok started the trend in 2016 when the platform first launched in China, giving users the ability to make and share short videos of around 15 seconds. This was a far cry from the conventional, long-form video format consumers saw on YouTube, IGTV and other video-sharing platforms.
Today, the length of videos has increased significantly with the ability to create videos of up to ten minutes, but shorter videos remain popular with audiences. With TikTok’s short-form success, it’s understandable that other platforms are following suit. Instagram launched its own short-form section called Reels, also available on Facebook. YouTube has Shorts where users can create and share short-form content with their audiences.
The latest social media giant to join in on the short-form video game is Twitter, who have recently released updates to the app focused on video content and making it more enjoyable for their users.
Twitter In A Nutshell
Established in 2006, Twitter is a platform where users can create and share short text-based posts and images. A post, or Tweet, has a limit of 280 characters, making the platform highly skimmable. Today, Twitter boasts more than 217 million daily active users, with 500 million Tweets shared daily. The platform has a variety of users, from celebrities to politicians to company profiles to regular people.
Twitter Explore
One of the new features users can expect in the update is the Twitter Explore feature. Aptly named, Explore will present a stream of curated Tweets, specially selected based on each user’s unique interests. Explore is available on Apple’s iOS, though it is reasonable to expect rapid expansion in the future.
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Twitter’s Video Carousel
A new video carousel feature will allow users to watch popular videos and content they will be interested in. With the rise in popularity of short-form videos, this can be seen as a smart move from Twitter to keep users engaged and using the platform.
Twitter’s Immersive Video Player
The update has made functionality changes that make watching videos on Twitter more enjoyable. Videos can now be tapped to expand into fullscreen mode and users need only swipe up to keep browsing more videos.
As a digital marketing agency, it is essential that you stay on top of the latest social media trends, platform updates, algorithm changes and more. The work required to offer effective social media marketing services to your clients can drain your agency’s time and resources. Working with a white label social media reseller, your digital agency can offer world-class social media marketing and management to your clients without you lifting a finger yourself. Sit back while your white label partner does the hard work while your agency gets the credit and keeps the profit.
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