As a digital agency, you should do all you can to ensure that your agency is set up to withstand an economic downturn. Part of preparing for the difficulty of a recession is ensuring that you have strategies in place to reassure your clients, ease their minds and keep them loyal during tough financial times.
Over on Globital TV, our very own digital agency marketing specialist, Leanne Rogers, shares five easy tips that can help ensure that your digital agency not only survives a recession but comes through the other side stronger and prepared for anything.
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Your Number One Tool Is Creative Solutions
During a recession, finding creative ways to help solve your clients’ challenges is key. Look at their marketing needs and their current financial situation to help proactively find solutions that will suit their new needs and budget instead of giving them the opportunity to cancel your services entirely.
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Don’t Be Afraid To Talk About The Recession
You will do a disservice to your agency’s credibility by trying to pretend the recession is not causing problems for everyone. Be open with your clients while accounting for the real difficulties you both face, and show honesty and transparency in your communications addressing their current challenges and needs.
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Assess Client Communication Strategies And Adjust When Necessary
You want to position your agency as the voice of reason to your clients and be seen as too important to cancel services to save money. Proactive communication and problem-solving on your clients’ behalf show that you are indispensable.
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Prepare To Help Your Clients Navigate Digital Evolution
Challenging financial times often result in major developments and transformations, especially in the digital space. Your digital agency has the opportunity to help your clients navigate the new digital world and has the advantage of helping them transform their digital marketing strategy to suit the new market.
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Brushing up on your knowledge can have immense benefits for the scalability of your agency. Our 30-day Kickstart Program offers the chance to enhance your skills to ensure sustainable agency momentum. Whether you need to work on marketing tactics or continuous scalability, this course is for you. We designed the program to fit any busy schedule, so take it at your own pace!
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Bring Added Value To The Table
Now is the time to prove that your digital agency is indispensable. You can do this by showing your clients just how much you benefit them and their marketing strategies, so they keep choosing your digital agency. Consider offering loyal clients rewards for continued loyalty during difficult times or bundling certain services together to make outstanding marketing results affordable for them.
It is important to remember that client relationships are the number one factor that could make or break your digital agency during a recession. By showing your clients that you are there to support them through tough times and willing to accommodate their new needs while maintaining excellence in delivery and standards, you ensure they stay loyal to you and support your digital agency throughout economic downturns.
At Globital Australia, we offer white label digital marketing services to digital agencies looking for a better way to provide their clients’ with world-class services. As a digital marketing reseller, we help agencies get work done on their clients’ behalf, saving them time and money and allowing them to scale their digital agencies.
Contact Globital Australia at support@globitalmarketing.com to find out how we can help you strengthen your digital agency during a recession. We have new videos every Monday on our YouTube channel, Globital TV, about how to support and scale your digital agency.
