TikTok has become one of the most popular platforms in the world for casual social media users, creators and digital marketers alike. TikTok has more than 1 billion active users each month, making it one of the biggest platforms in the world and one of the top performing video apps out there. Digital marketers have been making use of TikTok in various ways, from creating original content and challenges to taking advantage of TikTok’s advertising options.
At Globital Australia, we are a digital marketing reseller offering top white label digital marketing services to digital agencies, helping them ensure your clients receive the best possible marketing services. In our work as SEO resellers, we are no strangers to TikTok or advertising on the platform. The introduction of TikTok’s new flexible attribution windows is exciting news for digital agencies, marketers and anyone making use of TikTok’s advertising feature.
What Is Attribution?
In marketing, attribution is the process of understanding the actions consumers take on their path toward making a purchase. Attribution aims to evaluate and identify the most effective channels and messages when it comes to making a positive impact on a consumer’s decision to convert, make a purchase or whatever the next desired step in the process is. The attribution window refers to the period, usually the number of days, from when a viewed an ad or clicked on an ad and took action or converted.
TikTok Attribution Manager
TikTok has recognised the need for marketers to have access to flexible attribution windows. With the understanding that flexible attribution windows are important for businesses as each conversion journey is unique with its own marketing goals and strategies, TikTok introduces the TikTok Attribution Manager. This is a setting in TikTok Ads Manager which enables custom attribution windows for both web and app campaigns, allowing digital agencies to choose a specific period of time to measure their campaign’s success. Click-through attribution (CTA) as well as view-through attribution (VTA) can be measured depending on the specific goals:
- CTA has options of 1 day, 7 days, 14 days and 28 days
- VTA has the options of off, 1 day and 7 days.
How Can Digital Agencies Make The Most Of Attribution Windows?
Digital agencies like you can make sure to get everything attribution windows has to offer by first establishing the precise nature of client products or services, how they will be promoted and which actions they are looking to trigger. More seasonal campaigns would benefit from a 7 day CTA and 1 day VTA, for instance, while more involved campaigns would benefit from longer windows in order to get a better idea of the campaign’s effectiveness.
By using the new attribution setting in TikTok’s Ads Manager, digital agencies can easily monitor their clients’ campaign performances and help their clients grow their online presence.
Is your digital agency looking for white label digital marketing services to help with your clients TikTok ad campaigns? Globital Australia can help! To get started, send us an email at support@globitalmarketing.com.
