We could be seeing an increase in Google search ranking volatility starting this past weekend, especially around January 20th and 21st, and possibly continuing today. While some Google tracking tools are struggling to capture these changes, others are showing activity. At the same time, there’s been a noticeable spike in SEO community discussions over the last few days.
Some are speculating that the timing might relate to inauguration day, but that’s still unclear.
SEO Chatter
Let’s dive into the conversations about a potential Google update. I’ve noticed chatter on WebmasterWorld, this site, and various social media platforms.
Here are a few quotes from those discussions:
“”Traffic is terrible.””
“”The traffic has been terrible since Monday. Especially in the shop, despite advertising (Google) 0 sales only cost.””
“”Today is a federal holiday in the USA so things are a little slow for my niche.””
“”My traffic was astronomical yesterday and higher than normal today, although the US and Canada are lagging.””
“”Sure something hit us last Friday or so.””
“”Barry have you been tracking if there is any other update going on? Google rankings are volatile for last few days.
— Ankit Jindal (@ankitjindal2013) January 21, 2025””
Google Rank Tracking Tools
Here is what the tools are showing:
Did you see any significant changes in rankings or traffic from Google Search over the past few days?
Forum Discussion: Join the conversation on WebmasterWorld for more insights and updates.
